We build brands for the digital future.

Our Approach

We find the most effective ways to drive growth for brands then use an integrated approach to get the job done. We first identify opportunities for brand strategy and differentiation; then create robust brand toolkits and digital platforms; and ultimately plan and execute growth marketing campaigns.

Our Services

Branding

We launch new brands and reposition established brands to reach new markets. We start the process by defining your brand’s mission and then craft a framework to enable your company to live and deliver on this mission at every audience touchpoint. From naming and brand platform development to stunning visual identities and powerful messaging, we create a compelling brand story that emotionally engages and engenders consumer loyalty.

Web & User Experience (UX) Design

Our team of developers, designers, brand strategists, and UX experts collaborate to create simple, compelling digital experiences. It’s our business to leverage leading-edge digital trends and best practices to drive user engagement. We conduct extensive audience and competitive research as well as user-testing as a way to gain valuable insights and challenge assumptions.

Web Development

We embrace technologies that are scalable and future-proof, choosing the right tools for each job based on each project’s unique requirements. We always integrate best practices like responsive and lightweight design to ensure a fluid experience across a range of devices and browsers. Our approach favors inquiry over pre-prescribed solutions, collaboration between client and agency teams, and individuals and interactions over processes and tools.

Integrated Marketing

We work with marketing strategists and in-house teams to create ad campaigns and marketing strategies that drive user acquisition, sales and brand awareness. From creative concepting and art direction to messaging and project management, we have the capabilities to meet the needs of high volume marketing engagements.

E-Commerce

We design and develop ecommerce sites with fluid digital shopping experiences across mobile, tablet and desktop browsers. From the start, we plan the end-to-end user experience through wireframes and user-flow analysis. We prioritize a site’s conversion-focused actions and use leading-edge strategies to drive sales and re-engage consumers.

Shopify

Our award-winning team has optimized ecommerce platforms for Nike, Converse, Rockport and L’Oreal, but we’re just as passionate about launching small businesses. That’s why we have a team of Certified Shopify Experts dedicated to creating shops to beautifully showcase products, connect with consumers, and optimize conversion.

Packaging Design

In our process, we survey the competitive and retail environment for opportunities to differentiate products through the visual identity, messaging, and shelf presence to create a truly compelling brand that is built to sell. Not only do we consider how packaging functions as a stand-alone touchpoint, but how it works as part of a larger cycle of brand awareness.

Messaging

We create messaging platforms, digital content, and advertising copy that resonates with consumers. Our copywriters are experts at crafting well-defined personalities for brands, including voice, tone and word choice.

Social Media

SMAKK creates content and strategy for social media channels like Instagram, Snapchat, Facebook, YouTube, Twitter and emerging formats. From campaign development, influencer marketing, content creation, and community management we can support clients as a full service social agency.

Start a Project

Hi I’m Bianca.
I can get the ball rolling to help your brand

We're a New York City creative agency specializing in branding, web design, web development, user experience design, ecommerce, and digital strategy for brands.
Made in Brooklyn, NY.

© 2017 SMAKK Studios. All rights reserved.