Springer needed a vibrant new campaign to launch their new cross-device application, SpringerLink. The powerful product brings STM research to academic and government librarians, researchers and students - anywhere. This campaign needed to tell the story of the product by showing that the modern library is everywhere you need it.
We launched a new campaign to raise awareness for the new SpringerLink product across print, events, social and digital channels inviting the audience to answer “Where do you library?” With an updated look and feel, the ads featured STM students, researchers and practitioners using the mobile product in the field, where SpringerLink brings relevant research to them. A new email strategy further engages the library community with a content-rich campaign.