SMAKK was approached by Candie’s to help showcase actress and model, Sarah Hyland’s, first campaign as Creative Director. The collection incorporates young professional items mixed with classic Candie’s pieces. To help the brand present a fashion-forward, yet more grown-up vibe, the Candie's team asked SMAKK to create a digital experience to showcase the new direction of the brand with a nod to its 35-year fashion history.
Our goal was to inspire users with a fresh and elevated fashion experience. From accessories to eyewear, it was important for the users to find a way to easily embody Sarah’s style, engage with Candie's and discover new looks.
We created an elegant site that for fashion-forward, working girls. In doing so, we emphasized the brand’s fresh new look with immersive content showcasing the Fall ‘16 campaign and crafted a sophisticated unveiling of Sarah’s new campaign.