BFX Studio Website

Fitness meets digital innovation

We designed and developed an industry-leading user experience with one-click purchases and simple class sign-up.

The Challenge

SMAKK was tasked with creating a new website that could integrate a robust membership directory, on-site sales transactions, and wearable fitness technology. We also needed to create an efficient experience for users on all devices, from registration to class sign-up and beyond.

Our Approach

Innovation is a core tenet of the BFX Studio brand. So when it came to creating their website, we pushed the boundaries of technology and rethought how clients could interact with the studio online. We wanted a client's online experience with BFX to reflect the seamless and personalized experience they have when in the studio.

Completely Responsive Design

Using a mobile-first approach, we began by creating wireframe designs for handheld devices. This helped us find simple solutions for the most complex pages like schedule searches and purchasing on the smallest screens. We then expanded these solutions to desktop and tablet for a fully responsive site.

Streamlined User Experience

The final site designs offer a responsive, dynamic experience that makes finding a class and reserving a spot easy for on-the-go metropolitan professionals.

Industry-leading class sign-up process

We conducted extensive competitive research and discovered one common problem across the industry: clunky online class registration and purchasing. Our solution was to develop a more efficient web application that simplifies transactions so customers can make purchases with fewer clicks and less hassle.

Intuitive class search functionality

Built to interface with the website backend database, the site intuitively remembers and suggests personal settings like favorite classes and instructors to provide returning users with one-click class sign-ups and purchases.

Featured Work

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Hi I’m Bianca.
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We're a New York City creative agency specializing in branding, web design, web development, user experience design, ecommerce, and digital strategy for brands.
Made in Brooklyn, NY.

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