made in Brooklyn

We use design and technology to help clients grow
remarkable, enduring brands with a splash of awesome.
Who We Are


a Brooklyn-based strategic creative agency.
We specialize in brand positioning & visual identities,
digital strategy, websites & ecommerce experiences,
and creative solutions to marketing challenges
that take passionate businesses and emerging
brands to the next level.

Our Expertise Our Portfolio
Here's what we've been up to lately

Line Posters

A new ecommerce site for “Mass Transit made Art”

View Case Study

Rockport Shoes

Redefining an American Classic

View Case Study

S.W. Basics

Branding the O.G. of minimalist skincare.

View Case Study


Creating an ecommerce platform for the herbal remedy
reinventing allergy treatment.

View Case Study
View our full portfolio
Put simply,

We connect brands with people.

And the best way to do that is to collaborate closely with clients to develop stellar ideas that drive success. We make it our business to listen to each client and understand their unique challenges at the start of every engagement. That way we not only develop the right creative solutions, but also utilize the right channels in the right way to reach the right consumers.

Today’s marketplace is constantly evolving,

and we couldn't be
more excited about it.

Our team of designers, developers, copywriters, UX experts, project managers and creative strategists are uniquely equipped with a diverse set of capabilities so that we can identify and seize new opportunities for brand awareness and inspire consumer engagement.

Our Capabilities

Crafting exceptional

Brand Positioning
Visual Identities

We help launch new brands and reposition established brands to reach new markets. From logos and identities to messaging and executions across collateral and packaging; we create a compelling visual story and well-defined voice for each brand, built to engage consumers across all touchpoints.

Sample list of branding deliverables
  • Logo design
  • Visual Identity Design
  • Brand Voice Standards and Messaging
  • Documentation & Usage Guidelines for:
    • - logo
    • - Supporting Design Assets
    • - Font Systems
    • - Color Palettes
    • - Illustration and Photography
    • - Digital Assets & Web Usage
  • Hosted Digital Asset Library
  • Corporate Identity Templates
    • - Corporate Stationary Program
    • - Business Cards
  • Environmental Signage & Wayfinding Standards
  • Retail & Product Packaging
  • Communications Templates
    • - Presentation Templates
    • - E-newsletter Templates
    • - Brochure Templates
  • Brand Advertising Templates

Strategic planning,
design, and development for

Websites, Apps

Our team is grounded by a solid foundation of technology experts who live and breathe their craft, and our creative team collaborates with our clients, brand strategists, and content experts to create immersive, engaging digital experiences. Our holistic approach means we don’t just make websites, we enhance brand voice, drive conversion and build lasting consumer relationships.

We make brand platforms, e-commerce, content and community sites, as well as mobile, tablet and web applications, built on some of the most popular Content Management Platforms (CMS) including, Word Press, Dot Net Nuke, Umbracco, Shopify and Magento. User experience is at the forefront of our process and we integrate best practices like responsive and lightweight design to ensure a fluid experience across a range of devices and browsers.

Our full list of web and digital services
  • Services and Engagements:
  • Digital & Social Marketing Strategy
  • Web Design & Development
  • CMS Platform Integration & Development
  • Ecommerce Design & Development
  • User Interaction & UX Design
  • Content Strategy
  • Social & Mobile Applications
  • Digital Advertising
  • Email Marketing
  • Cross-browser & Mobile/Tablet Optimization
  • Digital Trend Reporting
  • Technology Capabilities:
  • jQuery, JavaScript, Adobe Flash
  • Responsive Web Design
  • Cross-browser development & comprehensive testing
  • CMS front-end & back-end development including: WordPress, DotNetNuke, Drupal, Shopify, Magento, Salesforce Customer Portal & more
  • Enterprise Level Web Application Development
  • Database programming and administration:
    • - Microsoft SQL Server
    • - MySQL
  • PHP
  • Microsoft ASP.Net with C#
  • Classic ASP
  • Microsoft MVC3
  • Web server administration:
    • - Apache / IIS 6 / IIS 7

Identify opportunities,

Create Execute

SMAKK Studios uses our creative expertise to solve our clients’ biggest business and marketing challenges; and execute across a range of project deliverables including design and content for digital and print, packaging, advertising, social media and content strategy.

Our clients love the results we achieve, which is why many retain us for ongoing collaborative engagements. As partners, we constantly evaluate tools, trends and opportunities to support our clients’ longterm success and can create solutions that not only meet immediate needs, but fit in to a larger, holistic brand and marketing strategy.

Creative Capabilities
  • Creative Direction & Strategy
  • Art Direction
  • High Volume Project Management
  • Print & Graphic Design
  • Interactive Design & Development
  • Digital Strategy & Trend Reporting
  • Social & Mobile App Design
  • Print & Web Advertising
  • Visual Identity Design
  • Communications & Collateral Design
  • Print Collateral Design
  • Packaging & POS Displays
  • Environmental Signage
  • Conference Displays
  • Presentation Design
  • Copywriting
  • Content Strategy
SMAKK provides a unique and enviable skill set – one that blends user-centric design expertise with strategic acumen while remaining mindful of corporate top line objectives. I am very fortunate to have worked with them, and was inspired by their energy, attitude, ideas, abilities and communication.

Brandie Young

TBD Marketing

SMAKK Studios had a vision for our brand that was beyond what we could have imagined. Within one meeting they were able to articulate exactly what we were thinking, in both the design and usability.

Adina Griogore

Founder, SW Basics

When we were shopping for agencies, one of the criteria was that our selected agency act as our ‘outsourced marketing department’. That's exactly what SMAKK have been for us. We share our strategy and ideas, and SMAKK takes over from there... That sort of thinking and initiative is part of what makes SMAKK invaluable to us.

Todd Segmond


I think that the SMAKK team did a wonderful job in synthesizing the disparate elements of our teams design and functional requirements for the new website and packaging. The SMAKK team created something that we were all proud of and that looks amazing. We absolutely love working with SMAKK Studios!

Forbes Fisher

CEO, Steve’s Ice Cream

Working with SM&KK Studios has been been wonderful! The team has made redesigning our website easy and fun and they are organized and prompt with deliverables. The schedule that they've created has kept us on track throughout the process and their file sharing system is efficient and user friendly. It is obvious from our experience that the team is knowledgeable, technically savvy, and extremely accommodating to our wants and needs.

Cayla Ferari, Co-Founder

Line Posters, Inc.

I’ve really been impressed by the passion SM&KK has shown working on my site. They don’t feel like hired hands – they feel more like team members and stake-holders who have a lot to gain by getting it right. And they’re experienced and confident enough to propose game-changing new strategies and design approaches. This is something I really appreciate.

Brett Hodges

CEO, RightPet

Read All +


We’ve worked incredibly hard to build a small, curated group of passionate doers who come to work excited, curious and ready to meet new challenges every day. While our team’s diverse experience means each individual brings a unique skill set to the table, the common thread between all of the designers, strategists, and technology experts we’ve brought together is their uncommon dedication to their craft.

With a decade of experience in branding, digital strategy, and design, Katie oversees the creative team at SMAKK Studios. She has worked with international brands like Sony, the Trump Organization, Cartier, and American Express and now leverages this past experience with top-tier and Fortune 500 companies to create brand and web strategy for emerging brands. She is an alumna of Tufts University and the School of the Museum of Fine Arts, Boston and previously worked with large and small scale communications and creative agencies alike including: Gotham, Ogilvy, Ketchum, and AgencySacks.

We are MADE IN NY.

SMAKK Studios is based out of our studio in Brooklyn, NY and all of our pixels are locally-grown and fair trade. We never outsource projects: all our work is created by our team of seasoned professionals right here in the USA.

The ‘Made in NY’ logo is a trademark of the City of New York and is used with the City’s permission.



Last Saturday night we kicked off our new series of “SMAKK Talks” with a dinner party we hosted in conjunction with The Feast Worldwide Conference. The theme of the conference and dinner this year was “progression” and no where is that more evident than right around our office... read more

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Looking for a creative team to partner with on your next project? We'd be happy to talk with you about what we can do for your business.

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